E-Commerce Rebrand

This project was a full brand transformation for a sustainable fashion label entering a new market. The old identity felt generic and failed to communicate the brand's core values of sustainability, craftsmanship, and modern elegance. I developed a comprehensive brand system including a new wordmark, color palette inspired by natural earth tones, typography pairing, packaging design, and a complete e-commerce website redesign. The result is a cohesive visual language that resonates with eco-conscious consumers.